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Brick Meets Click and ShopperKit Discuss How Fulfillment is Key to Profitable eGrocery.

Brick Meets Click – ShopperKit 11/19/19 webinar

Groceryshop 2019: Wrap-up roundtable with Jeff Baskin of Radius Networks and Jack Record of ShopperKit

Store Brands – “Reduce labor, grow profits with an online fulfillment platform, study says”

https://storebrands.com/reduce-labor-grow-profits-online-fulfillment-platform-study-says

A new study finds that grocery retailers using a software-based fulfillment platform for online orders can reduce labor costs and grow profits by about $10,000 per store for those locations that average 70 online orders a week.

Stores that don’t use a software-based fulfillment platform assemble online orders manually from single-order pick lists, which is more time and labor intensive, according to Brick Meets Click, Barrington, Ill., which conducted the study. The software-based fulfillment platform can also be an option for grocers who are not quite ready for an automated, robot-assisted picking system, the study said.

Brick Meets Click analyzed 26 weeks of online transaction data from 77 stores run by two “conventional grocery chains.” While independently performed, the study was funded by ShopperKit, Atlanta, an in-store order fulfillment platform centered on Click & Collect in grocery.

The study also found that grocers using a software-based fulfillment platform grew their profitability mostly from reduced labor costs. In fact, the study attributes 85% of the benefit from the platform came from lower annual labor costs, a net of nearly $8,500 per year for stores doing 70 orders a week.

Other findings include a bump in order value by an average of $8 per order when store associates engaged in real-time text messages with customers and an increase in annual return on investment for all stores using the system. Even stores doing 40 orders a week garnered an uptick in ROI by 15%. Stores doing 70 orders a week or more saw more than 100% increase.

The study is free to download at brickmeetsclick.com. 

Brick Meets Click – New research shows two ways retailers can grow profits from online grocery sales

Independent analysis documents the value of labor savings and conversational commerce

Barrington, IL, October 31, 2019 

Brick Meets Click recently completed an independent analysis to quantify the dollar impact to grocers of using a leading software-based fulfillment platform for online orders that is designed to reduce labor costs and drive higher sales. The analysis examined 26 weeks of online sales data across 77 stores operated by two conventional grocery chains, which represented almost 100,000 transactions and an average order value of $120.

The growing popularity of online grocery shopping creates a dilemma for supermarkets. Most of the growth in grocery spending today is happening online, but the additional cost of assembling/ fulfilling these orders makes the business less profitable than typical sales through the store and they need to find greater efficiencies and opportunities to drive sales.

“Whether a retailer has the volume of online orders to justify automation or not, there’s always the need for some manual in-store fulfillment,” said Bill Bishop, Chief Architect, Brick Meets Click. “So, all grocery retailers have good reason to consider the benefits of implementing a software fulfillment platform to improve these manual operations. We wanted to study the dollar value of those benefits,” Bishop said.  

Brick Meets Click’s analysis documented that for a retailer who averages 70 online orders per store weekly, using the platform resulted in an increase in profits of over $10,000 per store annually. Direct labor cost per order decreased by more than 30% and accounted for about 85% of that improved annual profit.  The platform’s “conversational commerce” component – in which order pickers text customers during order selection to ask about substitutions and/or if they’d like to add something – accounted for the remaining 15%.

The income-producing potential of the conversational commerce texting component may be underestimated since less than two-thirds of the orders in this analysis included this tactic. For the orders in which it was used, there was a 33% conversion rate that boosted those respective order values by an average of $8.00.

Download a free copy of the just-released report at brickmeetsclick.com here.

Companies are invited to join a webinar featuring David Bishop, Partner at Brick Meets Click, and Jack Record, CEO of ShopperKit, to learn more about how to improve the profit of in-store online grocery fulfillment on Tuesday, November 19, 2019 at 1 PM CT/ 2 PM ET. Sign up via this link.

About Brick Meets Click

Brick Meets Clickis a strategic advisory firm focused specifically on how digital technology and new competitors are changing food marketing and sales. Founded in 2011, its guidance helps retailers, manufacturers, and suppliers adapt and find new sources of growth by better understanding the shifts in the marketplace and where opportunities exist to grow sales and profits. Visit www.brickmeetsclick.com to learn more.

About ShopperKit

ShopperKit is an in-store order fulfillment platform designed specifically for Click & Collect in the grocery industry. As eCommerce continues its rapid growth, grocers are seeing their physical stores, located close to customers, act as natural distribution centers. ShopperKit’s in-store fulfillment platform enables existing brick & mortar stores to receive, prioritize, and process orders from their online counterparts, allowing grocers to offer in-store pickup or delivery services to their online customers. Visit shopperkit.com to learn more.

Mercatus and ShopperKit Partner to Help Grocers Fulfill Online Orders

With ShopperKit, grocers can drastically enhance the picking and packing of orders placed on Mercatus-equipped eCommerce websitesJune 05, 2019 09:13 AM Eastern Daylight Time

TORONTO–(BUSINESS WIRE)–Mercatus, a leading provider in digital commerce solutions for grocery and other retail verticals, and ShopperKit, the first enterprise class software built specifically for in-store grocery fulfillment, today announced a partnership to help grocers more efficiently execute click & collect and delivery fulfillment of online orders.

“ShopperKit will enhance our customers’ picking processes immensely and continue Mercatus’ ongoing commitment to creating a vast partner network of like-minded technology providers that are focused on making innovative turnkey solutions available in order to meet the business needs of grocers across North America.”Tweet this

ShopperKit’s in-store fulfillment solution enables Mercatus-equipped stores to quickly receive, prioritize and process orders from retailers’ websites, allowing grocers to offer enhanced in-store pickup or delivery services to their online shoppers. When an order is placed via the retailer’s eCommerce platform, powered by Mercatus’ online and mobile commerce engine, Mercatus routes the order to the store, where ShopperKit’s system drives efficient picking and packing methods. Once the order is fulfilled, Mercatus facilitates the systems behind click & collect orders and partner delivery services for white label delivery.

“We’re excited to partner with Mercatus and help its customers enjoy faster pick times, greater accuracy, increased basket size and more,” said Jack Record, CEO, ShopperKit. “We recognize the strength of the Mercatus digital commerce engine and its success in providing white label delivery solutions. Given our shared goals of creating a better shopping experience via quick and easy fulfillment, better service and increased loyalty, we are confident that this partnership will be an immense success.”

ShopperKit integrates with any Mercatus-equipped online storefront, point of sale or last mile system. Joining Mercatus’ expansive partner network, ShopperKit will enable stores to leverage their existing internal technologies and technologies offered in the Mercatus network, negating the need for overwhelming integrations or massive nightly data and inventory loads. As a result, one immediate benefit is a dramatic reduction in the time it takes to setup a store and train shoppers.

“As retailers continue to invest in click & collect and delivery solutions, an efficient in-store fulfillment strategy is critical to success,” said Sylvain Perrier, president and CEO, Mercatus. “ShopperKit will enhance our customers’ picking processes immensely and continue Mercatus’ ongoing commitment to creating a vast partner network of like-minded technology providers that are focused on making innovative turnkey solutions available in order to meet the business needs of grocers across North America.”

To learn more, visit www.mercatus.com and www.shopperkit.com.

About Mercatus

Mercatus is the authoritative voice for retailers who want to strengthen their relationship with shoppers in a digital space. We empower our retail clients by creating authentic digital shopping experiences. Our technology helps retailers drive shopper engagement, grow share of wallet and profitability, and adapt to a changing consumer marketplace. The Mercatus Integrated Commerce® platform is used by leading North American retailers, including Weis Markets, Save Mart brands, Brookshire’s Grocery Company brands, WinCo Foods and others. Our AisleOne™ personalization engine uses machine learning algorithms to deliver advanced product recommendations and promotions to shoppers on a one-to-one basis, and quickly and easily integrates into retailers’ marketing emails, apps and eCommerce websites. Mercatus is headquartered in Toronto and has been named as one of the Best Workplaces™ in Canada by the Great Place to Work® Institute.

About ShopperKit

ShopperKit is an in-store order fulfillment platform designed specifically for Click&Collect in the grocery industry. As eCommerce continues its rapid growth, grocers are seeing their physical stores, located close to customers, act as natural distribution centers. ShopperKit’s in-store fulfillment platform enables existing brick & mortar stores to receive, prioritize, and process orders from their online counterparts allowing grocers to offer in-store pickup or delivery services to their online customers.

Contacts

Media Contacts
416-603-3406
media@mercatustechnologies.com

Greg Earl
Ketner Group Communications (for Mercatus)
512-794-8876
greg@ketnergroup.com

ShopperKit Integrates with Unata eCommerce Retail Technology to Offer Comprehensive eGrocery Solution for Grocers

TORONTO, June 14, 2017 /PRNewswire/ — Unata, the leader in 1-to-1 digital solutions for grocers, and ShopperKit, the first enterprise class software built specifically for in-store grocery fulfillment, are announcing a partnership to bring an all-in-one, market-ready eCommerce and eCatering solution to grocery retailers, from online ordering all the way through to fulfilment. Unata and ShopperKit’s integrated solution is market-tested and has been live with Roche Bros., a Boston-based supermarket, since 2016.

Unata and ShopperKit have created an out-of-the-box integration to simplify the go-to-market process and timeline, and enable the most seamless curbside and delivery experience possible for shoppers. Retailers who work with Unata have access to ShopperKit’s grocery fulfilment software out of the box.

Through Unata, this integrated solution will provide grocery retailers with:

  • Award-winning UX design that minimizes number of “clicks”, enabling faster navigation and increased user satisfaction.
  • 1-to-1 personalized products and recommendations shown throughout the catalogue, in search results and in the cart, all based on each shopper’s purchase history.
  • Support for all in-store deal types in the digital catalogue (mix & match, spend & get, etc) to increase shopper spend and engagement.
  • Retailer Management Dashboard to manage, promote and track the entire eCommerce experience in order to optimize the experience.

Through ShopperKit, this solution will also enable grocery retailers to:

  • Leverage existing brick and mortar locations to receive, prioritize and process online orders and offer in-store pickup or delivery options for their online customers.
  • Integrate with any storefront, whether a retailer uses a commercial solution or a homegrown solution.
  • Improve customer loyalty and increase basket size with easy, real time customer communication.
  • Guide associates through the store in a most efficient way, allowing for multiple orders to be shopped at the same time, while giving visual product data to the associate for the fastest and more reliable fulfillment possible.
  • Ensure items of the same temperature are bagged and stored together and properly until the customer receives the order.

“As eCommerce continues its rapid growth, retailers are seeing their physical stores located close to customers act as natural distribution centers, thereby removing the need for large, costly warehouses and the complex and expensive software needed to run them,” said Jack Record, CEO ShopperKit. “ShopperKit enables grocery retailers to process orders from the Unata eCommerce platform in the most efficient and safe way possible. We’re excited to work with Unata to deliver a top-of-the-line shopper experience from browse all the way through to getting groceries into customers’ hands.”

“ShopperKit is one of the original members of Unata Connects, our Third-Party Partner Hub created to provide grocers with best-of-breed digital solutions and pre-built integrations that reduce and simplify the go-to-market process,” said Marc Faucher, Unata COO & CFO. “With this particular partnership, we’re able to provide our current and future retail partners with a true end-to-end solution, leveraging two of the best solutions on the market to ensure our partners are in good hands for every facet of their grocery eCommerce experience.”

Online Grocery Orders Doubled Over the Past Two Years

In his recent blog post entitled Rising tide: 1 in 5 bought groceries online in the last 30 days, Bill Bishop at BrickMeetsClick shares the incredible news that “online grocery penetration has doubled in just the past two years”!

Read the blog for an excellent summary and follow the link therein to the in-depth BrickMeetsClick report detailing how consumers are embracing online grocery.

Online Ordering With In-Store Pickup Becomes Mainstream

In-Store Fulfillment is key to successful Omnichannel Sales.

In Retail TouchPoints article Get Omnichannel Fulfillment Right To Keep Pace With Consumer Demand they release 2015 eCommerce data showing “34% of Thanksgiving and Black Friday online sales being picked up in a store”.  They go on to note “As many as 45% of consumers have purchased a product online and picked it up in the store in the six months prior to April 2015”.

Consumers ordering items online and picking them up at a local store is officially mainstream.

 

Conversational Commerce is the Future of Online Grocery

At ShopperKit we believe that “Food is Personal”.   Perhaps the most important lesson learned over the past decade of Online Grocery (particularly in America) has been that, as a society, we are very particular when it comes to the food we put on our family table.

Today Chris Messina further elaborates on the idea of Conversational Commerce in his latest writing.

By employing Conversational Commerce, ShopperKit’s In-Store Fulfillment Platform connects the Online Guest to the In-Store Associate at the most critical time – the moment of the pick.

In creating a platform for meaningful, real-time conversation at this most important moment, ShopperKit enables stores to make online grocery shopping feel as personal as if the were guest were physically in the store aisle.

University of Michigan mentions ShopperKit

Amitabh Sinha, Associate Professor of Technology and Operations at University of Michigan Ross School of Business and author of the whitepaper “eCommerce Supply Chain Insights in Groceries and Consumer Packaged Goods in the United States” shares a couple of interesting questions about Grocery Fulfillment in the latest post “Groceries and Ecommerce” from the “Ecommerce Thoughts from Ann Arbor” blog.