In-Store Fulfillment is key to successful Omnichannel Sales.
In Retail TouchPoints article Get Omnichannel Fulfillment Right To Keep Pace With Consumer Demand they release 2015 eCommerce data showing “34% of Thanksgiving and Black Friday online sales being picked up in a store”. They go on to note “As many as 45% of consumers have purchased a product online and picked it up in the store in the six months prior to April 2015”.
Consumers ordering items online and picking them up at a local store is officially mainstream.
